The Magic Of Moving Images!
http://thecraftstar.com
Last night we did a LIVE broadcast on The CraftStar about The Magic of Moving Images for small business e:commerce. Two very special guests joined us: Ronnie Bincer and Ralph Zuranski, both of whom have extensive background and knowledge in the video marketing arena.
If you missed the show, you can catch it here: https://www.youtube.com/watch?v=jdNmRawHV-s
We broke down the psychology of video and how it relates to customers, and the technical / SEO benefits of having videos associated with your shops and items on The CraftStar.
While we have been doing LIVE shows on The CraftStar for awhile now, we will be ramping these up, along with on site videos in 2014!
The following is a basic summary, with extra information and helpful links, of the show.
Moving Images … and Why They’re So Important To
E:Commerce Small Business
QUOTE
FROM REELSEO:
“If
you don't have video, you're going to be left behind in the search results--if
you haven't been already. The consumer wants video, and spends more money with
e-retailers when video is part of the picture. In short, the Sunday Sky
findings suggest that video can get you better rankings, which can bring you
much more traffic, which can then be turned into increased sales. It's one
thing for us to say that all the time when it's just talk, but it's quite
another to see these kind of numbers stacked up in defense of that argument. E-commerce sites: embrace video, and do it in a
hurry, lest you be left behind.”
** Source: Product Video SEO Key to Retail
E-Commerce Success: Zappos Dominates http://www.reelseo.com/product-video-seo-key-ecommerce-success-zappos-dominates/#ixzz2ozsSARGG
©ReelSEO.com, All Rights Reserved
Follow us: @ReelSEO on Twitter | ReelSEO on Facebook
The CraftStar:
A picture may say a thousand words, but a
few words on video say more than any picture can.
When thinking about starting a site like
The CraftStar, I knew it was pointless to just be another creative e:commerce
site when there’s a HUGE one already out there.
Here I am, a self-funded entrepreneur … they’re basically a household
name, with many years in, and $90 million in their account.
We needed to do something DIFFERENT …
and I wanted to do 2 things. Those
differentiators came from my experience as an Etsy seller, my 25 years
experience producing TV and radio shows – along with a recent stint consulting
for The Home Shopping Network.
1. Create
a community of creative small businesses.
I wanted a site that cared about the success of their small businesses
and helped them grow … because that “community” was missing on other sites.
2. I
wanted to build something beyond a one dimensional website. I wanted moving picture / videos. Right now, each shop has the ability to
upload a “video business card” … and soon, each ITEM will have the option to
have attach a video. We, of course,
also do LIVE broadcasts: Monday nights we HANGOUT to talk about
what’s coming up, Wednesdays – LIVE SALES, along with (at least) weekly educational shows where we
have special guests who are much more articulate than me talking about various
aspects to help build your business.
Videos / Moving pictures have a variety
of benefits … a personal connection with a prospective buyer, and techy / SEO
links that help build your shop’s awareness.
Ralph:
I have been producing videos since 1997
and uploading them to Youtube since 2007. I now have over 966 videos on
Youtube. We have produced training programs for clients and conducted Heroes
interviews across a wide range of individuals from all walks of life.
I have used just about every Windows
based video editing and promotional software. I was an early adopter of
VideoGenerator and Traffic Geyser.
As a webmaster, I had plenty of
opportunity to see the power of videos in getting my clients to number one on
Google organic search.
Ronnie:
The Hangout Helper: Video Content Marketing,
YouTube & Google+... I can help! (Video SEO and more). I did Search Engine Optimization (SEO) &
Video Search Engine Optimization (VSEO) work for the Marketing Department of a
Franchise Company called LearningRx.
Runs
a fantastic community on Google Plus - The Hangout
Mastery. It’s a membership based community .. but if you want to get to know
the ins and outs of Hangouts … it’s TOTALLY worth every penny!
BASICS
OF BENEFITS OF VIDEO:
**
Three quarters of online retailers invest in product-specific videos,
demonstrating
user demand for these kind of videos
**
The importance of mass-enabling commerce websites with product videos:
•
Leverages the benefits of online video to a greater range of products
o
Increase conversion rates to product sale
o
Increase stickiness
SEO
ADVANTAGE OF VIDEO:
**
The SEO advantage: The more indexed product videos on the website, the more
targeted traffic to the site:
o
Video results rank higher.
o
Video results drive more traffic due to the attractiveness of the thumbnail in
the video result.
YouTube is the second largest search engine
after Google and the two play really nicely
together. In fact, it seems (although Google’s algorithm is top secret) that a
YouTube video with proper meta data (tags,
title, description etc.) has an easier time ranking high than just a blog post. Your YouTube listing will
also appear with a thumbnail in Google which is very eye catching for someone searching through several results. (https://www.udemy.com)
Current
Statistics From YOUTUBE:
Viewership
· More than 1 billion unique users
visit YouTube each month
· Over 6 billion hours of video are
watched each month on YouTube—that's almost an hour for every person on Earth,
and 50% more than last year
· 100 hours of video are uploaded to
YouTube every minute
· 80% of YouTube traffic comes from
outside the US
· YouTube is localized in 61 countries
and across 61 languages
· According to Nielsen, YouTube reaches
more US adults ages 18-34 than any cable network
- Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year
The user with the most videos on YouTube is
CODblackopsPS with 535,955 videos as of July 3, 2011.
INFO
FOR VIDEO CONVERSION:
From Treepodia:
Even if there wouldn’t be any proof, I would
believe instinctively that video increases conversions. Using just the right images boosts your conversion rate, but a
video is so much better than a photo. It’s the closest you can get to seeing
the product in person.
Remember that a lot
of communication is done subconsciously and a real person appearing in your
YouTube videos allows people to connect with your business on a deeper level.
Later when visitors are reading your comment replies on YouTube or a written
post you wrote on your blog, they can see you in their mind’s eye. You are no
longer just words on a paper but instead have become a three dimensional,
multi-faceted person that they can relate to.
The Emotional Connection: Ralph:
Personal marketing is the new paradigm
for marketing. Customers want to connect with a human being, not just a company
or corporation. They want to know there are real human beings that want to help
them fulfill their desire for products and services.
Customers are now able to vote on how
provides the best services for the a fair price. Social media allows them to
share their experiences instantly.
Most
of the top marketers believe the Heroes Marketing model is the most effective.
Customers want to know, love and trust you. Videos do not lie. When customers
look into your eyes, watch your body posture and hear your voice, they make an
immediate decision on whether the will do business with you.
The new model for marketing is to give
away for free your best content so customers will be impressed with the quality
and usefulness. They will beg to invest in your other services and products
once you have established an emotional bond with them based on trust.
The CraftStar:
As far as e:commerce goes … YOU .. The
CraftStar sellers, have NATURAL great content.
That content is goes beyond the one dimensional web presence ... we need
to turn into engaging content … YOU’RE engaging … whatever your specialty
is: handmade, vintage, supplies: EVERY PIECE HAS A STORY. And YOU’RE the perfect person to tell that
story because YOU created or curated it.
YouTube:
YouTube is a community made of real people and
they want to see, hear and interact with other real people. The connection to
your business becomes much more powerful if you or someone in your organization
becomes the face of your brand. It changes the dynamic of the interaction from
looking at videos from yet another company to building a relationship with a
human. Relationship building becomes a long term strategy that can acquire your
company customers for life.
The CraftStar:
YouTube:
Ralph: Where do you see VIDEO heading in 2014?
It will be huge. The Youtube Creator Academy
has produced outstanding training material for youtube and hangouts I
recommend.
The playlists of each course are below:
How To
Maximize Your Channel.
How To
Maximize Your Channel: Hangouts On Air
Ralph Online:
http://insearchofheroes.com
http://plus.google.com/+RalphZuranski
Ronnie Online:
https://plus.google.com/+RonnieBincer/posts
The Hangout Mastery Group: https://plus.google.com/u/0/b/103642489195745052292/communities/100896960081583252164
The Hangout Mastery Group: https://plus.google.com/u/0/b/103642489195745052292/communities/100896960081583252164
http://thecraftstar.com
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The CraftStar about The Magic of Moving Images for small business e:commerce.seo video tutorials in urdu
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