Tuesday, June 30, 2015

The CraftStar Welcomes Marketing Director / Focus On Handmade & Crafting Supplies

Any new business, who is in it for the long-haul, has to be willing and able to change … to adapt to market forces as it grows, by listening to the customers.  The business has to be malleable, and at the same time, keep its eye on the over all goal and never stop striving for it.  The CraftStar was launched with unique and innovative goals for an e:commerce business, and we haven’t wavered from that.  In fact, it’s now time to move further towards them.

We are very excited to announce The CraftStar is making some major site changes, and welcoming an extremely dynamic and successful Marketing Director.

The first and most obvious change will be moving to focus on HANDMADE.  While CRAFTING SUPPLIES will remain an important part of our business, we acknowledge that VINTAGE hasn’t really found its place with us.  Again, by listening to our customers, we decided it better to spend our marketing time and budget on what we are known for … amazing HANDMADE items that aren’t competing in a sea of resellers.

We have seen through external product marriages we’ve already created, that there is also an outside market for unique, one of a kind, and limited run items.  We intend to further explore this area of placing our artists on other websites, catalogs, etc, in order to give them a continually broader customer base.

As a site that was built around “community”, we have learned a lot about what HANDMADE sellers want and need as far as promotion and publicity.  While we have a fabulous social media team whose responsibility is to promote our sellers and their items on a daily basis, we’re going after a niche that we find extremely exciting … literally making “stars” out of our sellers.  It’s no coincidence we named the site The CraftStar.

We have brought on board a hugely successful Marketing Director, to launch and embed us into this new area - Katherine Kotaw.  Katherine has an amazing track record and background in making people stars … so she was the obvious perfect fit for this new position within The CraftStar.  She will also greatly increase traffic to the site via her press and PR contacts who we will be working closely with.

We’d love you to join us LIVE tomorrow (Tuesday) at 4pm PST / 7pm EST.  We will be introducing Katherine and talking about some of the exciting changes coming soon on The CraftStar.  Here’s the link to the live show:  Tuesday Night Live https://goo.gl/yyEVz7

Katherine Kotaw: 

I am beyond excited to help give The CraftStar – and its sellers – the renown and acclaim they deserve. I am attracted to the strong sense of community and loyalty among The CraftStar sellers and its founder.  And especially to the WE WILL DO IT! spirit of all who have stayed with The CraftStar during its journey.  It's time for everyone involved to reap the rewards of their talent and determination -- and that's my main goal.  I want everyone to be thrilled and honored to call The CraftStar home.

My mission is to prove that it’s possible to keep the integrity of a site that focusses on handmade items while also making it exceptionally appealing to buyers and highly profitable for sellers.

The CraftStar’s goal is lofty – but immensely doable.  Bethan has the background and drive to realize her dream, and I possess the storytelling and branding expertise to turn her vision into reality.

I don’t promise this will be easy (great and lasting success seldom is) but, with everyone’s commitment, The CraftStar can become the go-to online retailer for exceptional one-of-a-kind goods and a star-making creative agency that will help notable artists realize their dreams of winning corporate contracts, national media exposure and serious income for their artistic endeavors.

I’m looking forward to getting to know The CraftStar community – the relationships that have been forged here are amazing – and celebrating stellar success with all of you. 

We will have more details to announce in the near future … when the stars align, anything is possible!

~ The CraftStar Team

Post a Comment