Tuesday, February 24, 2015

Making Your Brand - Step 2 - Your Logo

What do you think of when you think of branding your shop identity?
The definition of brand is "a name, logo, slogan, and/or design scheme associated with a product or service".  Here's a quick quiz...looking at these logos, can you identify the product or company?

I bet you were able to recognize some, if not all, of these logos, despite there being no names of the company anywhere on the logo.  Now just because you're a small business, does not mean that you cannot profit by having a great, and soon to be, easily recognizable logo.  So let's talk about how to create your logo, your color, your catch phrase, in other words....your brand.

When deciding on your logo, be careful what you choose.  You can not use just any image you find on the internet....copyright laws and all that.  So, unless your able to sketch, draw, paint your own image (like I did), you need to find yourself a good graphic designer.

Amanda created our first logo back when we were Our Home To Yours, and our first logo as Yankee Burrow Creations.  Then she got a "real" job and retired from our little company.  When I decided to drop Creations from our brand, I spent many weeks sketching out my new logo...it encompassed all my talents and everything I offer in my business.
If you are not inclined to create your own logo, a professional graphic designer is well worth the cost.  A good one will take lots of time getting to know you, and your business, and should be able to offer you several designs to consider before you make your decision.
custom logo unlimited

We have a great graphic designer right at home on The CraftStar...

Umlaut Graphics.
She helped me by talking me through some steps of creating my logo.  She not only offers custom work, but she also has pre-designed logos you can choose from.
(I just love her logo, funny and straight to the point).

You can also reach out to any of us on The CraftStar team, and we will help you as best as we can.

As you move forward in creating your logo, keep in mind the main color you might choose, and whatever you chose, let it be easily adapted across your branding.  Such as your banner, blog header, and your social media sites.  As you can tell from the graphics on our test, Dreamworks used blue, CocaCola would not look right in green, it's red.  You get what I'm saying?  That color can tie in all your graphics, from your personal photo avatar (frame your photo in your color) to your catch phrase (printed in your color) to your banners.  Yes, it can be a lot of work, but it will be worth it all when your done, and famous.  :0)

That's enough to think of today.  Next time we'll look into our catch phrase.  SEO will be involoved.
So put on your thinking caps and lets do this, together....


We're Better Together!


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